Imagine building a house without a blueprint. No schematics. No technical specifications. No material requirements. No thanks.
One easy way to validate your hypothesis without building an entire product is through concept testing.
Have you ever jumped into designing a product without considering the user’s most impactful touch points?
Suffering from misalignment, unclear expectation, difficult stakeholders?
The answer is almost always YES.
Suffering from misalignment, unclear expectation, difficult stakeholders?
How to embrace the art of fucking up.
Suffering from misalignment, unclear expectation, difficult stakeholders?
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